Jason Cross Music

Brand Strategy / Full-Stack Design / E-commerce Development / Product Development

$25,000+

Average Yearly DSCS-Designed Merch Sales Revenue

500+

Average Unique Visitors Monthly from Organic Search

5,000+

Average Monthly Search Impressions

View Live Website

Jason Cross Music

Project Overview

Building a Brand Holistically

Jason Cross, a country-rock musician known for his distinct style and strong online presence, embarked on a comprehensive project in 2021 to establish his brand identity and digital presence as well as develop a robust e-commerce solution. The goal was to create a cohesive brand experience that exemplifies Jason’s unique style and music alike.

Crafting Impactful Digital Solutions for Jason Cross Music

Through strategic brand design, conversion-centric design approaches, and effective merchandise design/management, Jason Cross has not only solidified his online presence but also established a strong connection with his audience, leading to significant sales and brand visibility outcomes.

Objectives

Brand Identity Development: To craft a unique brand identity that captures the essence of Jason Cross’s music and appeals to both existing fans and new audiences.
Digital Presence Enhancement: To develop a dynamic, engaging website that serves as a central hub for Jason’s music, merchandise, and show information.
E-commerce Platform Creation: To design and implement a seamless online shopping experience for Jason’s merchandise, optimizing for user experience and sales conversion.
Fan Engagement and Community Building: To increase engagement rates, grow the subscriber base, and foster a strong online community around Jason Cross’s music.

Services Provided

Complete Brand Design
End-to-end Site Design and Front-end Development
CMS E-commerce Integration and Custom Design
Graphic Design and Animation
Promotional Video Animation, Production, and Editing
Content/Copy Creation and Management
Merch Design and Inventory Management
Dynamic Shows/Ticket Purchase API Integration

Challenges and Solutions

Challenge 1: Establishing a Distinct Brand Identity

Solution: Developed a comprehensive brand identity, including a style guide, various reusable visual assets, and logo set, that reflects Jason’s unique country-rock style. This identity was then consistently applied across all digital and physical touchpoints to ensure brand cohesion.

Challenge 2: Balancing Artistic Aesthetic with E-commerce Functionality

Solution: Designed a website that not only highlights Jason’s music and career but also integrates e-commerce functionality seamlessly. By using popular CMS platforms such as WordPress and later migrating to Shopify, combined with custom theme design and development techniques, we ensured the site was both visually appealing and optimized for e-commerce conversions.

Challenge 3: Engaging Fans and Growing the Subscriber Base

Solution: Implemented dynamic content strategies, including promotional video production, unique product media assets, and engaging copywriting, to captivate the audience. The use of in-depth analytics, robust social media channel integrations, and SEO optimization helped in refining these strategies to maximize engagement and subscriber growth.

Outcomes

Sales: Over $20k in in-person sales, (at shows, events, etc.), and $15k+ in online sales from designed merchandise.
Engagement: Maintained a 60% average engagement rate across all web pages since 2021, showcasing effective content and digital strategies.
Visibility: Achieved 500+ unique monthly site visitors and 5k monthly search impressions on average since 2021, marking a significant increase in brand recognition.
Community Growth: Consistently converted 50+ monthly subscribers on average since 2023, building a dedicated fan base around Jason Cross’s music and personal brand.

Conclusion

The Jason Cross Music project exemplifies the successful integration of brand development, digital strategy, and e-commerce optimization in the music industry. This case study highlights Digital Spill Creative Studios’ ability to navigate the unique challenges of the music industry, delivering solutions that resonate with fans and drive brand growth.

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I have been working with Bravura Marketing since 2020 when they were a small creative firm [FKA Digital Spill Creative LLC] and couldn't be happier with their work in all facet's of my brand's growth. They handle every single aspect of my online presence from total brand and web design to merch and marketing design.

Jason Cross

Country-Rock Musician

We've been utilizing Bravura Marketing for almost all of our web and digital marketing needs. Since 2021 They've been crucial in the establishment and continued growth of our authentic Italian brand.

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Co-Owner | Authentic Italian Recipes

I consulted with Bravura [FKA Digital Spill Creative Studios] on an e-commerce site build and complete creative control over the brand identity and initial product design for our new apparel shop. A fantastic and efficient job done on the site build and custom designing of our new brand!